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January 22 2018

Media Bites: January Media Trends

A year after it launched the concept, Amazon goes cashier-less in its Amazon Go store; Apple’s latest commercial for iPhone X focuses on selfies set to “I am the greatest” monologue by Muhammed Ali; and gaming apps could be tracking your TV viewing habits even when you’re not playing the game…


Key Digital Trend Predictions for 2018: From the rise of social music to the predicted fall of influencer marketing, this report takes an in-depth look at the biggest consumers trends shaping the global marketing landscape in 2018 and beyond.

Apple’s latest iPhone X commercial: “I am the greatest”: Apple has released a new commercial for its iPhone X, which showcases the camera’s ability to take some great selfies, set to a monologue by Muhammad Ali.

Audi: Safety Code: Safety Code, a free code snippet that can be applied to the website’s script to analyse the visitors’ GPS position to determine if they are driving. If they are moving over 20 km/h the site will be blocked and the visitors will need to confirm they aren’t the driver to continue to surf the site.

Inside Amazon’s first cashierless supermarket – which uses shelf sensors to tell what you’ve bought: More than a year after it introduced the concept, Amazon is opening its artificial intelligence-powered Amazon Go store in downtown Seattle.

Cadbury says goodbye to their “Free the Joy” campaign: The chocolate brand’s new global campaign will focus on “genuine acts of kindness and generosity” as it looks to emulate the philanthropy of its founder John Cadbury.

Hidden tracking: Gaming apps tracking TV viewing activity: The apps use software from Alphonso, a start-up that collects TV-viewing data for advertisers. Using a smartphone’s microphone, Alphonso’s software can detail what people watch by identifying audio signals in TV ads and shows.

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