Campaign Magazine announced (https://www.campaignlive.co.uk/article/its-time-shine-light-golden-age-media-planning/1750527) publication announced that it was high time it shone a spotlight on the role of media planners and buyers, and what makes their work special.
This week we sit down with PHD Global Business’s Head of Planning Matt Prentis, and Group Strategy Director Tom Darlington, to discuss how PHD is keeping marketers ahead of a rapidly changing media ecosystem with some super smart thinking and planning.
Our conversation references new research on the role of media placement versus creative in driving Attention, which you can view here (https://twitter.com/shaneoleary1/status/1506945383871787009/photo/1) .
