Following his session at the Dubai Lynx 2016, PHD Dubai’s Luca Allam was invited to speak about the latest innovations in the technology space at STEP Conference 2016. Presenting his talk, ‘Sold! To the Algorithm With a Hat”, Allam took the conference’s delegates through developments in artificial intelligence, particularly virtual personal assistants (VPAs), explaining how they are fundamentally altering the way brands and consumers interact.

STEP conference was held on April 5th, 2016 at the Dubai International Marine Club.