This story was first published on M&M Global.

As PHD celebrates its 25th birthday, Mike Cooper, global chief executive at PHD Worldwide looks back at the last quarter of a century  and believes that the world has “moved closer” to the agency.

Mike Cooper describes how he believes the agency is more future-focused than any other and that clients are finding a much greater need for this kind of attitude in order to keep up with the massive proliferation of media channels.

It would be hard to argue with Mike’s confidence when behind him is a bookcase crammed full of industry awards from the likes of Cannes Lions and, of course, our very own Festival of Media gongs.

He explained: “Clients are finding a need for a much stronger planning based product, which provides them with the opportunity to spend their money across all of these different platforms.”

The importance of growing global client relationships cannot be underestimated, and PHD has certainly excelled in this area with the likes of Unilever, GSK, SC Johnson and SAP among its impressive international client roster.

“Developing a global client portfolio has been a major change for us – and that’s been a lot of fun over the past 25 years,” said Mike.

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