Mike Cooper, CEO of PHD Worldwide will join Andy Wilman, the executive producer of The Grand Tour for a fireside chat. They’ll discuss how The Grand Tour was born and how it became one of the most valuable media properties in Amazon’s inventory.
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How the Grand Tour was born
Hear the fascinating story of the 18-year road trip that led to the creation of two of the biggest motoring shows in the world – Top Gear and The Grand Tour.
The Grand Tour has subsequently become one of the most valuable media properties in Amazon’s inventory. The premiere episode, “The Holy Trinity”, was Amazon Video’s most watched premiere episode of all time, after viewers tuned in from a range of markets as diverse as the US, the UK, Germany, Austria and Japan.
Today, The Grand Tour is available in all 195 countries and the last series was “the most sought-after digital video-on-demand title available globally in the quarter to March 2017” (source: Parrot Analytics). And the show recently launched a computer game based on each episode.
BAFTA-nominated Andy Wilman joins Mike Cooper to discuss the journey so far and what the future may hold for the show – and, more importantly, for brands.