Mike Florence, head of planning at PHD UK and co-author of PHD’s latest publication “Sentience: The Coming AI Revolution and the Implications for Marketing”, shares an exclusive extract from the book with The Drum as PHD looks at the rise of the sentient virtual personal assistant and how they will be used in marketing; “AI will radically change what we do, and create huge new challenges in reaching consumers. But even if our messages will reach fewer people, they will, in the future, reach only the right people. Marketing will therefore become more effective for brands, and less intrusive for customers.”
You can read the extract in full here.
PHD launched Sentience: The Coming AI Revolution and the Implications for Marketing last week. It is available to buy on Amazon, Google Play and the iBookstore with all proceeds going to UNICEF.