PHD Media Worldwide > News > Minipreço chooses to renew with PHD Portugal
April 9 2018

Minipreço chooses to renew with PHD Portugal

Account Wins

Grupo Dia’s strategy and media planning in Portugal has remained with PHD, after the agency won the tender and renewed their contract.

PHD Portugal has been working with the group since 2009, and has been involved in “strengthening the leadership position of the low-price segment of its supermarkets”, according to the renewal statement. PHD confirmed they were up against three other agencies.

The original article is in Portuguese and appeared in

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