While the Cannes Lions festival often conjures up images of yachts and rosé, spare a thought for the members of the various juries responsible for sifting through the 41,170 entries across 24 Lions in a dark room somewhere (yes, you read correctly…41,170!!).

These entries were scrutinised by the industry’s brightest minds, before being whittled down to a shortlist and then ultimately awarded to become work that is the touchstone for creativity over the coming year.

Of the 41,170 entered across all categories, 4,272 were shortlisted, and of those, 1,470 were awarded – 744 Bronze, 461 Silver, 236 Gold, 25 Grand Prix.

To put it another way, 10.4% of entries were shortlisted, 3.6% got metal and 0.01% represents the entries that made it to the Grand Prix.

So congratulations to PHD USA, who took home the Grand Prix for Mailchimp’s ‘Did you mean Mailchimp’ campaign, as well as Gold for SC Johnson’s ‘Leonardo’ work for Kiwi Quality Shoecare and Bronze for GSK’s ‘The Debate Headache’ for Excedrin.

PHD China also shone (as sole entrant), with a Silver Mobile Lion; Bayer’s ‘Sex-Ed Revolution’ work for contraceptive Yasmin triumphed after being shortlisted twice alongside another Bayer campaign, ‘The First Hello’, for pre-natal vitamin Elevit.

Continuing the trend of PHD excelling in categories outside of Media, PHD UK was awarded a Bronze Entertainment Lion (as entrant) for Warner BROS. campaign ‘Continuity Bat’ for the launch of the Lego Batman movie.

PHD Australia, Argentina, Canada, Germany, New Zealand and Singapore were amongst the offices awarded Bronze, and let’s not forget congratulations for the teams involved in PHD’s 41 shortlisted entries (top 10.4%!).

Cannes Lions in numbers

		%	PHD wins
Entries (all)	41170
Shortlisted	4272	10.4%	41
Awarded	1470	3.6%	23
Bronze	744	1.8%	16
Silver	461	1.1%	5
Gold	236	0.6%	1
Grand Prix	25	0.1%	1

 

The full list of PHD winners can be can viewed below

Award	Category	Category Description	Title	Product	Advertiser	PHD Office
Grand Prix	Cyber	Integrated Multi-Platform Campaign (Online & Offline)	DID YOU MEAN MAILCHIMP?	EMAIL MARKETING	MAILCHIMP	PHD USA
Gold Lion	Print and Publishing	Other Household Goods	LEONARDO	KIWI QUALITY SHOE CARE	SC JOHNSON	PHD USA
Silver Lion	Outdoor	Household Goods	PORTRAITS COMPLETED: CEZANNE OUTDOOR	KIWI QUALITY SHOE CARE	S.C JOHNSON	PHD USA
Silver Lion	Integrated	Integrated	DID YOU MEAN MAILCHIMP?	EMAIL MARKETING	MAILCHIMP	PHD USA
Silver Lion	Radio	Public Sector	MALL	PUBLIC SERVICE: DISTRACTED DRIVING	ONTARIO MINISTRY OF TRANSPORTATION	PHD Canada
Silver Lion	Mobile	Social Purpose	YASMIN’S SEX-ED REVOLUTION	YASMIN	BAYER	PHD China
Silver Lion	Radio	Entertainment & Leisure	HISTORY WORTH PLAYING	COMPUTER SPIELE MUSEUM	COMPUTER SPIELE MUSEUM	PHD GERMANY
Bronze Lion	Film	Healthcare & Pharmacy	CLEAN TALK	TULIPÁN	KOPELCO S.A	PHD ARGENTINA
Bronze Lion	PR	Financial Products & Services	ANZ #HOLDTIGHT	ANZ BANK	ANZ	PHD Australia
Bronze Lion	PR	Sponsorship & Partnership	ANZ #HOLDTIGHT	ANZ BANK	ANZ	PHD Australia
Bronze Lion	PR	Financial Products & Services	ANZ #HOLDTIGHT	ANZ BANK	ANZ	PHD Australia
Bronze Lion	Film	Corporate Social Responsibility	DON’T GIVE A DAMN	PUBLIC SAFETY	SAAQ (LA SOCIETE DE L’ASSURANCE AUTOMOBILE DU QUEBEC)	TOUCHÉ!PHD (Canada)
Bronze Lion	Promo and activation	Food & Drinks	DB EXPORT BEER BOTTLE SAND	DB EXPORT	DB BREWERIES/HEINEKEN NZ	PHD New Zealand
Bronze Lion	Creative Effectiveness	Creative Effectiveness for Good	#HELPACHILDREACH5	LIFEBUOY SOAP	UNILEVER	PHD SINGAPORE
Bronze Lion	Radio	Use of Audio Technology	HISTORY WORTH PLAYING	COMPUTER SPIELE MUSEUM	COMPUTER SPIELE MUSEUM	PHD GERMANY
Bronze Lion	Entertainment	Excellence in Partnerships for Branded Content	CONTINUITY BAT	THE LEGO BATMAN MOVIE	WARNER BROS.	PHD UK
Bronze Lion	Health and Wellness	OTC Oral Medicines	THE DEBATE HEADACHE	EXCEDRIN EXTRA STRENGTH	GSK CONSUMER HEALTHCARE, EXCEDRIN	PHD USA
Bronze Lion	Outdoor	Household Goods	VAN GOGH	KIWI QUALITY SHOE CARE	S.C. JOHNSON	PHD USA
Bronze Lion	Outdoor	Illustration	CEZANNE	KIWI QUALITY SHOE CARE	S.C. JOHNSON	PHD USA
Bronze Lion	Print and Publishing	Illustration	RENOIR	KIWI QUALITY SHOE CARE	S.C. JOHNSON	PHD USA
Bronze Lion	Promo and Activation	B2B Products & Services	DID YOU MEAN MAILCHIMP?	EMAIL MARKETING	MAILCHIMP	PHD USA
Bronze Lion	Radio	Branded Content / Programming	FOOT LOCKER AUDIO TOURS	FOOT LOCKER	FOOT LOCKER	PHD USA
Bronze Lion	Radio	Use of Audio Technology	HISTORY WORTH PLAYING	COMPUTER SPIELE MUSEUM	COMPUTER SPIELE MUSEUM	PHD GERMANY

 

The winning cases can be accessed via the Cannes Lion Player: http://player.canneslions.com/index.html#/works