Spark PR & Activate, a part of PHD Group, has  announced that Katie Walton has been promoted to General Manager. Walton, most recently the agency’s Client Service Director, has held senior roles at Spark PR & Activate and other agencies over a number of years.

Dallas Gurney, Managing Director of Spark PR & Activate, says the promotion is a reflection of Walton’s incredible business acumen, team leadership skills and customer service prowess.

“Katie is a world-class operator and, in reality, has been operating at a general manager level for some time,” says Gurney.  “The agency has had a period of exceptional growth and Katie has been a big part of that success, we are incredibly proud of her.”

Walton is thrilled to be stepping into a general management role.  “I have a huge love of the agency, our team and our clients,” she says.  “In that respect, not a lot changes, but I’m very excited to continue my management career and take on more responsibility for our future direction.”