PHD Media Worldwide > News > Omnicom Media Group brings Kelly Huang on board to lead Taiwan as chief executive officer
August 1 2017

Omnicom Media Group brings Kelly Huang on board to lead Taiwan as chief executive officer

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Omnicom Media Group has appointed Kelly Huang as CEO of Omnicom Media Group Taiwan. Kelly replaces Elle Huang, who has resigned from her role as CEO after more than 7 years of service with the group. Huang joins from MEC Taiwan where she was the Managing Director and drove the agency to be No. 1 RECMA ranked agency in Taiwan on the back of building a strong reputation for creativity and effectiveness, particularly within the digital landscape.

Huang will lead Omnicom Media Group Taiwan with a mission to continue the digital transformation of the network and adding best-in-class technology and data analytics to leverage the opportunities of an everchanging marketplace. Both OMD and PHD will be reporting to her.

Doug Pearce, CEO, Omnicom Media Group Greater China said, “Kelly knows the Taiwan market very well and fully understands the expectations of clients and the need for enhancing strategic, digital and data capabilities to drive higher levels of performance for our clients’ businesses. We are fortunate that our network has the reputation, teams and clients in place to be able to attract a leader of Kelly’s calibre.”

“Elle has demonstrated outstanding leadership and played an instrumental role in Omnicom Media Group Taiwan’s success over the years. We are thankful for her leadership and wish her the best for the future,” he added.

Commenting on Huang’s appointment, Cheuk Chiang, CEO, Omnicom Media Group APAC said, “We are delighted to have Kelly join us to lead our Taiwan operations. An industry leader with a proven track record of success of taking an agency to a market leadership position, Kelly will ensure that we continue to deliver our objective of being the very best we can be across all our operations. Kelly’s passion for innovation, creativity and building high performance teams will be an asset and I am delighted to welcome her to the network.”

When asked about her appointment, Huang said, “I was attracted by the opportunity to lead the OMG network, and continue the transformation of its business to maximize the potential of the Taiwan market place. I am thrilled to be a part of OMG, and look forward to working with its talent and clients to take the business to the next stage of growth and development and creating a proactive, productive and energetic next chapter.”

Huang will start her new role on October 2nd, 2017 and she will report to OMG Greater China CEO Doug Pearce.

This post first appeared in Campaign Brief Asia, July 31st 2017.

宏盟媒體集團任命黃麗萍 (Kelly Huang) 作為臺灣區首席執行長

2017年7月31日,臺北 – 宏盟媒體集團今日上午宣佈將任命黃麗萍 (Kelly Huang) 作為宏盟媒體集團臺灣首席執行長。將接替前執行長黃燕玲 (Elle Huang),在其服務7年多後辭去了執行長一職。以創造力和效率著稱,黃麗萍過去曾在MEC媒體庫臺灣擔任董事總經理一職,並領引 MEC 台灣在 RECMA 排名中名列第一,更展現了代領公司拓展數位領域的卓越能力。
黃麗萍將管理臺灣宏盟媒體集團下品牌:OMD浩騰媒體和PHD奇宏策略媒體,她將領導OMG繼續全方位的數位化轉型, 並引入一流的技術和資料分析,因應不斷變化的台灣市場環境。

宏盟媒體集團大中華區首席執行長 Doug Pearce 表示:「黃麗萍非常熟悉臺灣市場環境, 更完全瞭解客戶的期望以及如何增強戰略、數位化和資料運用來提高我們客戶業務水準的需求。我們很幸運,我們的聲譽、團隊以及客戶能夠吸引到黃麗萍這樣的人才來領導團隊。」

宏盟媒體集團亞太區首席執行長 Cheuk Chiang 對於黃麗萍的任命評論:「我們很高興能夠擁有黃麗萍加入我們一起領導臺灣的業務。作為一個在產業中擁有領導地位且讓產業完全成功的經驗,黃麗萍將確保我們繼續實現目標,在所有的業務中都能做到最好。黃麗萍對創新、創造力及建立高性能團隊的熱情將是我們寶貴的資產,我很高興地歡迎她加入我們這個團隊。」


黃麗萍將於2017年10月2日到職且開始她新的角色,並彙報給宏盟媒體集團大中華區首席執行長Doug Pearce。

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