This Media Weekly we have a real treat – a conversation with the one and only Karen Nelson-Field, the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia.
Karen is a thought-leader on driving positive change in what she terms a ‘broken media ecosystem’. She describes Amplified Intelligence as an attention technology business which cares about the marketing industry. To that end, she has pioneered the development of tech to answer the big questions on human attention, and to create attention data which is now leveraged in planning systems around the world.
A globally acclaimed researcher in media science, her work has been covered by the Wall Street Journal, Forbes, Fox Business, Bloomberg Business, AdAge, Mashable, The Drum UK, Financial Review, The Telegraph UK, CNBC, and now the PHD Media Weekly podcast.
