Campaign Asia-Pacific announced the lineup of industry leaders who will be the mentors and speakers at MediaWorks 2018, including Chris Stephenson, PHD APAC Head of Strategy and Planning, Torie Henderson, CEO South East Asia & India and Ranga Somanathan, CEO Singapore & Malaysia, both from Omnicom Media Group.
Now entering its 13th year, MediaWorks was created to increase performance and drive consistently excellent work across the region by developing motivated rising stars. The training experience continues to be a career milestone for Asia Pacific’s future leaders, as participants receive a brief from a real client and are tasked with producing an innovative and achievable pitch in less than two days.
Attendees will receive guidance from mentors and engage in training that develops their skills in four key areas – insight, strategy, actionable ideas and presentation. This year’s programme will offer a more hands-on experience, with workshop-style breakout sessions that bring together industry experts and professional trainers to assist delegates in examining the obstacles facing the next generation, techniques and strategies to win business, assessing how clients evaluate a pitch and being creative while still delivering marketing objectives.