PHD has appointed Shavon Barua as managing partner, PHD Mumbai. In this newly created position, she will be working closely with Jyoti Bansal, managing director of PHD India, to build the agency’s rapidly increasing portfolio.

Shavon joins PHD from Havas Worldwide where, as President, she was leading the P&L for West & South India across various verticals of mainline advertising, digital, health, engagement and experiential. A seasoned leader with two decades of experience, Shavon has worked on large local and global brands like HDFC Bank, Sony, Six, Bharat Petroleum, Sanofi, and Unilever. Shavon is also credited with leading breakthrough campaigns like Parle G’s ‘G mane Genius’, Colgate Gel’s – ‘Talk to Me’, which has swept many National and International awards.

Jasmin Sohrabji, CEO Omnicom Media Group, India & SEA said “I am delighted to see PHD India’s growth over its two year existence.  Shavon’s leadership experience with a creative communication agency will be a great addition in strengthening our product.”

Jyoti Bansal added, “Infusion of diversified talent has been key to the success of PHD. In a short span, we have built strong specialist capabilities around digital, mobile, analytics, content, search, real-time marketing, in line with PHD’s global positioning of creativity and thought leadership. Shavon’s depth of experience with brands and integration across verticals will add immense value to our clients”.

Speaking on her appointment, Shavon said, “PHD’s ahead-of-the curve approach to media resonates with my thinking.  I am excited to be joining this team and collaborating with some of media’s finest minds to push the bar on creative media thinking.”

Welcoming Shavon to PHD, Susana Tsui CEO PHD APAC, “India is our fastest growing market and also one of our star performers in APAC.  Shavon’s appointment will strengthen our integrated strategic planning product and truly mark our investment in such an important market.”