PHD has been appointed to handle the media planning and buying for brewer AB InBev across the Asia-Pacific South region, following a competitive pitch.
The account, which covers the key markets of Australia, India and Vietnam, was previously held by Mediacom. Commenting on the win, a company spokesperson from AB InBev said, “We are excited to be working with PHD in Asia-Pacific South, given their capabilities and passion for our business and our brands. As we evolve our media buying strategy and implement a more data driven approach, PHD is the best strategic partner to help us deliver this.”
PHD Australia chief executive Mark Coad said it was “incredible news” for the agency.
“Growing up in the industry in Melbourne, this is – and always has been – the client to work with,” he commented. “To have the chance to do that, and continue to grow our Melbourne office, is a game-changer for us. We can’t wait to make a valued contribution to their business.”
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