H&R Block Australia has announced PHD as their new media partner. The business was won in a non-competitive pitch after PHD completed a series of successful projects for the brand.

The business is estimated to be worth AUD$4 million annually and PHD will be responsible for all media planning and buying duties.

The move will also allow H&R Block to tap into the full Omnicom offering.

Commenting on the move, Louise Cummins, H&R Block Australia’s Marketing and Digital Director, said, “H&R Block has some exciting transformation plans and we believe PHD are the right partners to support us in achieving our goals.”

Anelida Pardini, who will lead the account as Group Business Director, said, “We are really pleased to be working with H&R Block and are excited to start collaborating on new initiatives for the upcoming year.”

Read the full article originally published on B&T.