PHD Australia has received recognition in the Outdoor Media Association’s Creative Collection competition, which acknowledges and celebrates the best Out of Home (OOH) creative and innovative executions each quarter.
The quarter two 2018 competition drew in more than 30 submissions, which were then reviewed by a judging panel of industry professionals and narrowed down to six winners.
PHD Australia was awarded ‘Best use of technology and innovation’ for their work with ANZ on the ‘Everyday Banking with the ANZ Spending App’. The overarching campaign objective was to continue to establish ANZ’s brand promise as the bank to empower consumers to get on top of their money.
The OOH activity incorporated an Australian media first with JCDecaux by pulling in accurate timetable information for specific transport stops, enabling commuters to use their wait time to take action: ‘Your next bus is due in 2 minutes. Use that time to get on top of your money with the new ANZ App.’
See the full list of winners for the quarter two 2018 competition here.