PHD Canada and Touché!’s CEO, Karine Courtemanche, has joined the Effective Channel Integration jury at this year’s WARC Media Awards.

The Effective Channel Integration category is a case study competition examining the insight, strategy and analytics that power effective media investment; and its jury is looking for how sophisticated communications architecture helped boost campaign effectiveness.

Karine Courtemanche joins the 15-strong jury panel made up of both client-side and agency-side senior industry executives. Full biographies for all Effective Channel Integration jury members are available here.

Last year Courtemanche was a finalist juror for the Media Lions at the 2019 Cannes Lions International Festival of Creativity, leading her to draw on her juror insights to highlight top trends from the media awards circuit that would shape 2020 and beyond.