PHD Canada and Touché!PHD swept the 2018 Media Innovation Awards in Toronto, collectively winning 31 awards, including 13 Gold, over the course of the night.

For the third time in four years, Touché!PHD was the most awarded agency at the Media Innovation Awards, receiving 10 Gold, 5 Silver and 8 Bronze awards for work across VIA Rail Canada, Quebec Milk Producers, Sports Experts, Loto-Québec, Volkswagen, Sport Chek and Tourism Montreal. The team then went on to pick up Best in Show for VIA Rail’s ‘Data vs. Car’ campaign. PHD Canada also left the Media Innovation Awards hugely victorious with 3 Gold, 3 Silver and 2 Bronze for their work with Sico and Honda.

PHD Canada also left the Media Innovation Awards hugely victorious with 3 Gold, 2 Silver and 2 Bronze for their work with Sico and Honda.

Still the winning streak continued – Touché!PHD President Karine Courtemanche was then named Media Agency Leader of the Year. “Her efforts to inject creativity into the agency while restructuring the shop to be more efficient led to dozens of trophies sporting Touché!’s name,” wrote Media Innovation, which is more evident than ever following the awards show.

Touché!PHD won the following awards:

  • Best of Show – VIA Rail Canada, ‘Data vs Car’
  • Best Use of Content, Best in Consumer Engagement – Quebec Milk Producers, ‘The App That Made Milk Cartons Sing!’ (GOLD)
  • Best Use of Digital, Best in Mobile – Quebec Milk Producers, ‘The App That Made Milk Cartons Sing!’ (GOLD)
  • Best Use of Digital, Best in Augmented/Virtual Reality – Quebec Milk Producers, ‘The App That Made Milk Cartons Sing!’ (GOLD)
  • Best Use of Digital, Best Use of Technology – Sports Experts, ‘Your Everyday Coach’ (with Rethink) (GOLD)
  • Best Use of Digital, Best in Location-Based Marketing – VIA Rail Canada, ‘Data vs Car’ (GOLD)
  • Best Use of Digital, Best in Data-Driven Marketing – VIA Rail Canada, ‘Data vs Car’ (GOLD)
  • Products and Services, Best in Consumer Goods – Quebec Milk Producers, ‘The App That Made Milk Cartons Sing!’ (GOLD)
  • Products and Services, Best in Retail – Sports Experts, ‘Your Everyday Coach’ (GOLD)
  • Best Media Insights, Best Launch/Relaunch – Sports Experts, ‘Your Everyday Coach’ (GOLD)
  • Best Media Insights, Best Disruption – Quebec Milk Producers, ‘The App That Made Milk Cartons Sing!’ (GOLD)
  • Best Use of Digital, Best in Search – FGL Sports, ‘Meet Your Search Bot’ (SILVER)
  • Best Use of Media, Best in Experiential/Special Events/Stunts (Budget Under $100,000) – Sports Experts, ‘Your Everyday Coach’ (with Rethink) (SILVER)
  • Niche Marketing, Best in Sponsorships – Sport Chek, ‘Warning: Do Not Attempt’ (SILVER)
  • Products and Services, Best in Travel and Tourism – VIA Rail Canada, ‘Data vs Car’ (SILVER)
  • Products and Services, Best in Travel and Tourism – Tourisme Montréal, ‘From Montreal, With Love’ (SILVER)
  • Best Use of Digital, Best Use of Technology – VIA Rail Canada, ‘Data vs Car’ (BRONZE)
  • Best Use of Digital, Best in Data-Driven Marketing – Volkswagen, ‘Programmatic Precision at Scale’ (BRONZE)
  • Best Use of Media, Best in Video – Volkswagen, ‘Programmatic Precision at Scale’ (BRONZE)
  • Best Use of Media, Best in Out-of-Home/Ambient/Place-Based Media (Budget Over $100,000) – Sports Experts, ‘Your Everyday Coach’ (BRONZE)
  • Best Use of Media, Best Integrated Campaign (Budget Over $250,000) – VIA Rail Canada, ‘Data vs Car’ (BRONZE)
  • Best Use of Media, Best Integrated Campaign (Budget Over $250,000) – Sports Experts, ‘Your Everyday Coach’ (BRONZE)
  • Products and Services, Best in Automotive – Volkswagen, ‘Programmatic Precision at Scale’ (BRONZE)
  • Best Media Insights, Best New Insight – VIA Rail Canada, ‘Data vs Car’ (BRONZE)

While PHD Canada won:

  • Best Media Insights, Best New Metrics – Honda Canada, ‘Sell More Cars with Predictive Modelling’ (GOLD)
  • Best Use of Media, Best in Out-of-Home/Ambient/Place-Based Media (Budget Over $100,000) – PPG (Sico), ‘Our True Colours’ (GOLD)
  • Products and Services, Best in Durable Goods – PPG (Sico), ‘Our True Colours’ (GOLD)
  • Products and Services, Best in Durable Goods – Google, ‘Google Home Drives Home Sales’ (SILVER)
  • Best Use of Content, Best in Brand Integration – Google, ‘Google Home Drives Home Sales’ (SILVER)
  • Best Use of Media, Best in Content Publishing – PPG (Sico), ‘A Trip Back in Time to 1937’ (BRONZE)
  • Products and Services, Best in Pharma – GSK (Tums), ‘TUMSFast’ (BRONZE)

The Media Innovation Awards recognise the great and growing role media plays in the marketing mix and individuals responsible for the selection, deployment, and implementation of breakthrough media programs. See the full list of 2018 winners here.