This article was first published on The Drum.
PHD CEE has won the media account for Zott SE & Co KG across Central and Eastern Europe for 2015.
The dessert and yoghurt brand producer behind Monte and Jagobella will task PHD CEE with managing its strategic and tactical planning in the Hungarian, Czech and Slovakian markets.
Michael Puchner, Zott manager of strategic marketing & media, commented: “PHD as an agency network demonstrated great understanding of ZOTT’s brands’ needs and the challenges they face.”
Simon Powlett, PHD’s managing director for Central & Eastern Europe, added: “This is a fantastic regional result for us that displays the consistent strength we have across all our markets.”
The appointment will begin with immediate effect.
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