PHD has jumped into third place in the Gunn Report for Media, cementing the network’s position as one of the most creative media agency network’s in the world.
Sister agency OMD leads the list with 632 points, followed by Starcom-Mediavest (Publicis) with 529 points; PHD with 476 points; Mindshare (WPP) with 445 points and Mediacom (WPP) with 329 points.
Notably, PHD’s offices in New Zealand, Canada, India, UK, Hong Kong and China were amongst the 20 most awarded in the world – more than any other network.
PHD agencies also accounted for three of the eight campaigns worldwide named in the Gunn Report as an Outstanding Media Campaign of 2016 (defined as a campaign that won media awards at four or more regional or global festivals.) With PHD New Zealand’s Brewtroleum campaign for DB Exports, PHD UK’s Gift of Reading Campaign for Sainsbury, and PHD Hong Kong’s Price of Living 2040 campaign for Manulife all earning Outstanding Media Campaign honours, PHD agencies delivered approximately 40 percent of the work recognised in this category.
After breaking into the top three for the second time in the last three years, PHD jumped from its fourth place ranking last year, fueled by a strong showing at the 2016 Cannes Media Lions where the agency picked up four awards, including a Gold won by PHD New Zealand; a Silver awarded to PHD UK; and a Bronze awarded to both PHD Australia and India.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognises the vital role media agencies play in today’s highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.
With a combined 1108 points earned by its OMD and PHD networks, Omnicom Media Group marks a second consecutive year of earning the highest total points of any media holding group in the ranking.
Mike Cooper, CEO of PHD Worldwide said, “We continue to punch well above our network weight by being recognised as one of the most awarded networks in the world, in addition to six of our offices being cited as the most awarded globally and three campaigns out of eight being named ‘outstanding media campaigns’. Reclaiming our third place position in the Gunn Report is testament to PHD’s commitment to deliver ROI for clients through creativity and innovation”.
You can view the report here.