PHD Copenhagen has received two shortlists for the Danish Advertising Effectiveness Awards. The shortlisted campaigns are;
Tuborg Beer – The Green Favorites
Aids Foundation – The Kiss Day Campaign / World AIDS Day
The awards will take place on November 27th in CopenhagenThe Advertising Effectiveness Awards are the most prestigious and demanding in the industry. The AEA works under the concept “Advertising Examinations” and has three main objectives:
Clearly demonstrate, using measurable criteria that advertising works
To gain a better understanding of the critical role advertising plays in marketing
To analyze advertising effectiveness and continuously improve methods to assess advertising effectiveness
For more information on the Danish Advertising Effectiveness Awards click here