PHD Hong Kong has announced the appointment of Karen Thong as head of digital. Karen’s key focus is to direct the strategic integration of digital into PHD’s core media planning while ensuring the growth of digital expertise and innovation within PHD Hong Kong.

With 18 year’s experience as a specialist in media and digital marketing, Karen’s diversified portfolio spans across industries ranging from telecommunication to FMCG, automotive, travel & airlines, retail and financial & banking. Karen’s experience on the brand side has helped her learn more about marketing specializing in e-commerce marketing and digital banking.  Not a stranger to the network, Karen has worked with OMD Malaysia earlier in her career. Karen joins PHD Hong Kong from CIMB Malaysia, where she was the director, internet strategies.

Ray Wong, CEO of PHD Hong Kong commented, “Karen is a digital all-rounder. Under Karen’s leadership, I’m confident that she will take our digital competence to a new level and lead us to venture into uncharted waters of the fast-changing digital world.”

“I’m really excited to join PHD Hong Kong and I can’t wait to start contributing my part and work with all the teams,” said Karen. “With our clearly defined digital strategy, we are well positioned to rise to the challenges and deliver performance excellence for our clients.”

Lars Bjorge, chief digital officer of PHD Greater China said, “I’m delighted Karen has joined our team. Besides being a savvy digital leader, she is also a very experienced marketer with important client side experience. This will help us bridge silos and bring a deeper, business oriented perspective to the work we do for our clients.”

This story was also published on Mumbrella Asia