PHD Hong Kong, has appointed James Wong as the agency’s new strategy director. The appointment is effective immediately and James will report to CEO Ray Wong.

Leveraging his expertise in insights, strategy, and innovation, Wong will work closely with the account management teams to develop integrated communication strategies for clients.

James joins PHD with over 10 years of experience in the advertising and media industry and has worked across multiple client categories such as oil & gas, financial institutions, fashion, telecommunications, and FMCG. Prior to joining PHD Hong Kong, James worked with Zenith Malaysia as associate director – innovation and insights, leading research development and strategic communications.

Ray Wong, CEO PHD Hong Kong commented, “We are delighted to have James join PHD Hong Kong at a time when our client portfolio is growing rapidly. Having worked with both advertising and media agencies and across multiple client categories, his expertise will enhance our service offering and value-add to our business. He is a fantastic addition to the team.”

“We’re excited to be welcoming James to PHD. He brings not just a wealth of experience and knowledge, but a passion for strategic planning and innovation that makes him a natural addition to the team”, added Chris Stephenson, PHD’s APAC head of strategy and planning.

“I’m very excited to be a part of one of the most awarded media agency networks. PHD’s planning-led approach to the media business is unique in the industry and resonates with brands. I am enthused to be working with a great team to deliver results for our clients leveraging the best of innovation and strategy,” said James Wong.

This appointment was picked up by Marketing Interactive.