PHD Hong Kong won 7 awards at the highly coveted MARKies Awards 2015, held at The Mira Hong Kong recently.
PHD Hong Kong worked closely with BBH Asia Pacific, The Gate Worldwide and Isobar, to bag 2 GOLDs and 1 BRONZE in ‘Best Idea – Integrated Marketing’, ‘Best Idea – Launch’ and ‘Best Idea – TV’ for FWD’s “Get Ready to Live Brand Launch”.
“The world’s ugliest Vlog” by Scholl demonstrated PHD Hong Kong’s capability in creating original content and scored GOLD in the category ‘Best Idea – Video’. “Make it to the top” by A.S Watsons showcased mobile innovation, winning BRONZE in ‘Best Use of Data/Insights’.
Together with DDB Group, Vitasoy’s “Do you speak Hong Kong Milk Tea?” scored a SILVER and BRONZE in ‘Best Idea – Launch’ and ‘Best Idea – Customer Acquisition’ respectively.
The full list of winner can be found here.
For the first time, the MARKies is conducted separately from Agency of the Year Awards in Hong Kong as a standalone award show to further celebrate creativity, effectiveness and media execution, with a panel of Asia’s top creative minds to oversee the judging process. For more information, click here.