At this year’s exchange4media annual mobile awards – The Maddies, PHD India took away a total of 6 metals, 2 each of Gold, Silver and Bronze, for client Hindustan Unilever, which went on to win Mobile Marketer of the Year.

The full winning list is:

HUL Multibrand : Swachh Aadat Swachh Bharat – Marketing Strategy – Social / Not for profit campaign
HUL Multibrand : Kheloge Toh Jeetoge – Enabling Technologys –VOOT Innovation

Rin Career Ready Academy – Marketing Strategy – Relationship Building / Remarketing
Active Wheel: Lo Kar Lo Baat – Enabling Technologies –VOOT Innovation

Active Wheel: Lo Kar Lo Baat – Marketing Strategy –Brand Recall
Pureit : Smartest Advertiser During IPL 2016 – Marketing Strategy – Lead Generation

The Maddies acknowledges and recognises all marketing stories that employ an effective mobile marketing strategy in India and are judged on innovation, concept, execution and results.

The awards are open to all industries linked to mobile marketing (clients, creative, media agencies, digital agencies and publishers, etc).

In this year’s edition a total of 37 metals were given away, 15 of which were Gold, along with 3 Hall of Fame Awards.


The complete list of winners can be viewed here.