To sharpen its focus on the agency’s continued growth in the marketplace, PHD Indonesia has appointed Nadia Zain as General Manager. In her new role, Zain will lead PHD Indonesia across all business functions, reporting to Rajat Basra, CEO of Omnicom Media Group Indonesia. She commences her new role on 1st January 2019.

Zain is no stranger to Omnicom Media Group Indonesia, having started her career with the Group and developed key skills and capabilities during her tenure with its agencies. She recently returned to the Group from dentsu X, where she led on digital transformation for the agency’s clients.

Speaking on the appointment, Basra commented: “We are delighted to welcome Nadia back to the network and look forward to working with her closely on taking PHD to the next level in this market. Nadia knows us well, having worked with the Group in the past. Therefore, she will take no time to start contributing her valuable experience to our clients’ briefs and teams’ development. She will ultimately build on the strong foundation of talent and capabilities that PHD has already established in Indonesia.”

James Hawkins, CEO of PHD APAC, added: “I am incredibly pleased to have Nadia lead our PHD Indonesia operation; she demonstrates all the attributes of a modern-day agency leader. It’s wonderful we have promoted from within the business. In a high growth-market like Indonesia, I am confident that, with the support of a strong leadership team, we’ll take PHD to the next level. Our commitment is to build upon the strong momentum in Southeast Asia by developing our capabilities and delivering a progressive product across the region.”

Commenting on her new role, Zain added: “PHD is an agency with an edge, rooted in innovation and strategic planning. I am excited to be back and look forward to working with the team on taking PHD to even greater heights of excellence.”