PHD International’s media planner Shona Read looks at what has been inspiring people this week;

“Life is the sum of all your choices” – Albert Camus


  • TED talk of the week – Fred Swaniker on the creation of a new breed of leaders om Africa – the story of the 13 year old girl in Kenya is truly inspiring
  • How can you avoid leaving a data trail – how much do you know about what data you are sharing with people without even being aware of it? Even your chipped dog is a data source, so in theory you could be tracked through him! Scary
  • Ever thought about donating your voice?  – believe it or not, you could be part of the voice that helps let someone hear themselves for the first time, brought to you by TED
  • Millennials are not as self-obsessed as people think – people consider this ‘Selfie Generation’ too obsessed with technology to make lasting, meaningful connections but as technology continues to pull us apart, millennials are in the driver’s seat!



  • Desert Island podcast of the week – This week’s castaway is John Agard, a poet – his thoughts on the beauty of language and storytelling are really interesting and worth taking on board
  • TED podcast of the week – Playing with perceptions – Where do stereotypes come from? Why do some perceptions persist, and is there any truth or value to the assumptions we make?



  • The right way to ask for what you want – “90% of people are afraid to ask for things” the fact is, we don’t get what we don’t ask for.
  • Your brain decoded – are we creating the next Charles Xavier-style X-men?
  • 8 online courses from experts for free – Tech City UK is offering free online courses to improve your digital and business skills.
  • Nanopatch – If you fear needles, your are going to love this, a painless next- generation vaccine delivery system.
  • Arte taken too far – a UK based artist plans to spend a month in a room constantly wearing the Oculus Rift headset as part of an exhibition.
  • Are keywords really dead? – With all the changes happening in SEO, some would think that keyword is dead when actually is what keeps driving it.


Satellites Infographic: Space is full of manmade objects and as interest in their existence has ramped up since the successful landing of European research probe on a comet, it’s interesting to see what else is up there (see main picture)