PHD International’s media planner, Shona Read, provides this week’s mix of interesting people, amazing stories and inspiring thoughts;


  • TED talk of the week – 5 ways to kill your dreams – The easy-to-believe myths that ensure your dream projects won’t come to fruition
  • Stunning synchronization – Brought to you by the world skating champions
  • Metallica fans – Watch these three kids absolutely SLAY! (aged 14, 12, and 9)



  • TED podcast of the week – Hierarchy of Needs – There’s a lot of debate about Maslow’s hierarchy and how it fits with our society today, but these TED speakers explore the spectrum of need, from primal to profound
  • Freakonomics of the Week – Outsiders by design – What does it mean to pursue something that everyone else think is nuts? And what does it take to succeed?



  • Working on the weekend is a waste – Once you’ve clocked 50 hours of work in a week, any additional effort is not productive
  • Saturn’s ring – Cryo-volcanoes on Enceladus spew icy water fragments that end up orbiting Saturn. In other words, it’s moon is feeding it’s ring.
  • Quitting to be productive – See that item on your to-do list that’s been there forever? Before you beat yourself up, ask yourself: Do I really need to do this?


Cat lovers rejoice – This may be the friendliest most caring cat there is (Main picture)