PHD International’s media planner, Shona Read, provides this week’s mix of interesting people, amazing stories and inspiring thoughts;


  • TED talk of the week – Gamifying physical therapy – You’ve just been injured and the struggle to return to normal is boring, how to get results through gaming
  • A.I. system with a human touch – Meet, the personal assistant designed to make your life easier
  • 70 years later – Couples are aged and get a glimpse at what their futures hold
  • Your time – It all boils down to how many jelly beans you use well



  • TED podcast of the week – Trust & Consequences – How much trust do you need to play in a band? Is it the same trust needed with your colleagues? And can trusting strangers help build our future?
  • Freakonomics of the Week – When to rob a bank – After ten years of Freakonomics, the creators have taken on bank robbery




Have I got your attention? – The average attention span is now 8 seconds, one second less than that of a goldfish! Find out more about what gets people’s attentions. (Main picture)