This story was first published on Ad World Ireland.

PHD Ireland has won the POP Press Planning Competition which is run by NewsBrands Ireland (formerly National Newspapers of Ireland).

Ten teams of planners from the country’s top media agencies took part in the competition which took place this week with the objective of devising strategies designed to showcase the range and effectiveness of the various print and online platforms that make up NewsBrands Ireland.

Teams had just a few short hours to prepare their strategies and plans and representatives from the various NewsBrands Ireland advertising departments were on hand to provide information about their products and answer questions. Each team was then given just six minutes to present to the judges: Ger Roe, creative director Publicis, Jennifer Fitzsimons, national advertising manager, Harvey Norman and Ruth Payne, media director javelin, panel chairman.

The teams were judged on the basis of five criteria including interpretation of the brief, strategic thinking, best use of the medium, use of budget and presentation skills. The winning strategy was devised by a team representing PHD Ireland that included Kevin O’Sullivan, Carina Moran, Emer O’Donoghue and Alex O’Connor.

Ruth Payne, chairman of the judges congratulated the team from PHD Ireland on an engaging and entertaining presentation. “PHD Ireland demonstrated great understanding and interpretation of the brief and presented clever and innovative ideas which would certainly generate talk-ability for the brand,” said Ms Payne.

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