PHD Italia won the first prize at the NC Digital Awards in Digital Integrated Campaign /CPG category, with the campaign “A me piace il Tartufone”.
NC Digital Awards is the award organized by ADC Group, dedicated to the best digital communication. The campaigns entered in the competition are evaluated by a panel of jurors, composed of about thirty of the most prestigious companies investing in digital communication.
During the ceremony PHD triumphed thanks to the digital campaign of Tartufone Motta from last Christmas. The video of the famous Christmas cake is currently among the five most popular adverts of Christmas 2016 on the YouTube Italia platform.
In order to give visibility to the Tartufone Motta brand of Bauli Group, which returns after an absence of 30 years, the campaign relaunched the product with the same values but with a modern twistto be able to engage all the young target.