Alejandro Clabiorne, managing director of PHD LatAm, launched Sentience: The Coming AI Revolution and the Implications for Marketing at Festival of Media LatAm 2015 on Friday in spectacular style, with the festival’s first ever gameshow.

Contestants answered questions posed by Alejandro on the subject of Artificial Intelligence and the implications for marketing, with the audience joining in to answer questions the panelists couldn’t. The contestants were:

Leonel Azuela – CEO Quaxar
Alex Jungermann – Digital Marketing Director – LatAm, SAP
Juan Isaza – StrategicPlanning and Social Media VP, DDB
Eric Tourtel – SVP Latin America – Teads

In a not surprising twist, Alex Jungermann, PHD’s client, was named the winner of the session which was described as “the funniest session of the festival”.

To top off the night, PHD LatAm walked away with two Silver awards; PHD Uruguay’s The 4389km campaign for Nike in the Best Entertainment Platform category and PHD Guatemala’s Helmet Lessons for Canella Motors in the category Best Event/Experiential Campaign.

The Festival of Media LatAm is the biggest media event in LatAm and brings together a host of diverse speakers whilst also celebrating the best work in the region.  You can see the full winners list here.

Sentience: The Coming AI Revolution and the Implications for Marketing, is available now to purchase with all proceeds going to UNICEF.