“Welcoming new clients is always very rewarding, but it is even more significant when it’s a result of existing relationships.” (Maroun Hassoun, General Manager, PHD Lebanon)
PHD is celebrating its one-year anniversary in Lebanon by adding Huawei’s digital portfolio to its client roster in the market. The move comes as the region looks to transform its media offering in line with the growing digital trends.
Huawei, one of PHD’s network clients, had staged a four-way pitch for its digital remit. As per company sources, PHD Lebanon was awarded the business based on its “data capabilities and regional knowledge of the brand enabling them to provide an integrated approach to the entire media account”.
“Welcoming new clients is always very rewarding, but it is even more significant when it’s a result of existing relationships. These are major endorsements of the quality of the work produced so far and the value they see in the future bond. Being a fairly recent entrant in the market could have been a challenge, instead it has allowed us to provide a fresh perspective and this has resonated very well with clients,” said Maroun Hassoun, GM, PHD Lebanon.