PHD Malaysia emerged as the biggest winner amongst media agencies at the Marketing Excellence Awards. The team went home with a total of 10 medals – winning 4 Golds, 2 Silvers and 4 Bronzes.
“This win at The Marketing Excellence Awards comes on the back of equally dominating wins at The Dragons of Malaysia/Asia, Loyalty & Engagement Awards Asia, The MARKies and A&M AOTY awards. It has been an exceptional year for PHD Malaysia, with a total of 45 medals so far, a record in our agency history. I am extremely proud of what the team has achieved this year”, said Jimmy Lim, general manager of PHD Malaysia.
Jimmy continued, “This win is the culmination of our corporate strategy to build leadership in the digital marketing space.”
The ‘Ikea BookBook’ campaign was one of the most awarded campaigns of the night, winning 4 Golds for Excellence in Brand Awareness, Digital Marketing, Direct Marketing and Viral Marketing. The campaign also took a Silver for Excellence in Advertising and Media Strategy, as well as one Bronze for Excellence in Integrated Marketing.
‘Ikea Bedroom Stories’ bagged a Bronze for Excellence in Brand Awareness, ‘HTC Hijack’ took a Bronze for Excellence in Direct Marketing and ‘HP Fall In Love with Printing Again’ bagged a Bronze for Excellence in Native Advertising/Branded Content.
“The wins truly demonstrated that PHD culture is centered on innovation and thought leadership, which are essential for brands to build meaningful relationships with their consumers.“ said Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia.