PHD Malaysia left the Dragons of Malaysia Awards with an armful of trophies, including two Golds, one Silver, one Bronze and one Black. Stacked on top of another Black Dragon at the Dragons of Asia Awards, PHD became the most awarded media agency in Malaysia at the awards this year.
The Malaysia team’s first Gold award came in the Best Digital Campaign category for their work with Audi Malaysia. PHD and Audi used AI to segment all auto buyer groups, tailoring messages to each individual’s purchase journey to maximise brochure downloads, dealer contact and booked test drives.
They also won Gold for Best Mobile Marketing Campaign for their ‘Let Your Mood Feed You’ campaign with IKANO Corporation Malaysia. According to a groundbreaking study, moods have the ability to inhibit or accentuate flavours we taste. PHD facilitied a partnership between the IPC Shopping Centre and Spotify to create a Mood Menu, the world’s very first directory combining science and music, to recommend food to match a shopper’s mood.
PHD Malaysia won a second award for their work with IKANO — a Silver award in Best Cause, Charity Marketing or Public Sector Campaign for the IPC Raises Hope campaign.
Their Bronze Dragon came in the Best Brand Trial or Sales Generation Campaign for Volkswagen Malaysia, and two Black Dragons followed in the Best Small Budget Campaign and Best Use of Media categories for Trapper Interactive Malaysia and Entropia Malaysia respectively.
At the sister awards ceremony, the 2018 Dragons of Asia, PHD Malaysia won another Black Dragon in Best Use of Media.
See the full lists of Dragons of Malaysia and Dragons of Asia winners here.