PHD Media Direction was awarded Gold at the recent Effie Awards for work on Toyota’s sell-out campaign for use of celebrity endorsement. The campaign was run on radio and digital and without the support of TV. 

The campaign was based on non branded questions and statements asked and answered by well-known Polish automotive experts. All questions related to helping the buyer find a wiser way to buy rather than looking for the cheapest deal.

PHD Media Directon also picked up Silver for work on Toyota’s Auris launch campaign.

The Award Gala took place on the 10th of October 2014.

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.  The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

For more information on the Effie Awards click here