WARC has announced its juries for their upcoming Awards for Effectiveness, in association with LIONS. The Awards are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.

Samantha Kelley, VP Strategy, Touché! will sit on the Customer Experience jury, with Caroline Moul, President, PHD Toronto judging Collaboration & Culture, and Liz Donaldson, Global Business Lead, PHD Global Business joining the Business-to-Business jury. The three other award categories are Sustained Growth, Instant Impact and Brand Purpose.

Kelley, Moul and Donaldson join some of the world’s biggest brands and top agency professionals and specialists from around the globe. For each category, the juries will award Grand Prix, Gold, Silver and Bronze accolades, including special awards honouring particular areas of excellence. The winners will be announced at Cannes Lions 2021.

Every shortlisted entry will receive feedback on how their work performed against the Creative Effectiveness ladder, to help companies drive their business, and the industry, forward.

WARC has waived the entry fee for 2021, and the deadline for entries is Thursday 1 April 2021.