PHD New Zealand has announced the appointments of Dallas Gurney as general manager of Spark PHD & Activate and Jo Hartley as head of trading and investment for PHD.

Most recently, Dallas held the position of general manager group content marketing at NZME and replaces Robin Wilson who is returning to the UK. As general manager, Dallas will report into PHD CEO Louise Bond and is being charged with leading the business’ full-suite marketing communications offering including PR, Content, Social Media and Activation.

“Dallas has successfully led the business direction and people teams of prominent New Zealand organisations. We’re excited to have him join our business and have every confidence his depth of leadership experience and decades working across both editorial and advertising spaces will add significant value to our clients,” says Louise Bond.

“Moving on after 20 years in one organisation was always set to be a carefully curated process, but from the get go of my conversations with Louise, I knew this opportunity was the right one. The client base is stellar, the work the team has been delivering is award winning and I’ll be working with one of the industry’s most stable and respected senior teams,” adds Dallas.

Jo joins PHD from four and half years at Dentsu Aegis Network NZ where she was most recently trading director of the Group.

“Jo is well respected in the industry by media partners and clients alike. She is clearly driven by the importance of negotiations, trading and investment to the overall delivery of strong business results for her clients, which is evidenced by the work she has done over her career. She will be a strong addition to the industry-leading team at PHD.” says Scott Keddie, Chief Investment Officer (OMG NZ).

“The media landscape is moving faster than ever before and we need to be both agile and curious in order to deliver extraordinary outputs. I believe strongly in collaborative partnerships and effective strategies to maximise a clients’ return on investment and I am excited to be able to work with the varied and interesting portfolio of clients at PHD,” adds Jo.

In addition, PHD also announced the promotion of Jodie Bennett to the role of director of investment and accountability. Jodie is a PHD veteran, having worked at the agency for ten years.