PHD has won a total of 13 Cannes Lions from 36 shortlists at this year’s festival of creativity, across all the categories.
In the Media Lions specifically PHD picked up 4 awards, earning one gold, one silver and two bronze.
Three of PHD’s four Media Lion wins were claimed by APAC agencies, including a Gold Media Lion won by PHD New Zealand for DB Breweries “Brewtroleum” campaign; a Bronze won by PHD Australia for ANZ Banking Group’s “Smart Girls – Equal Future” campaign; and a Bronze won by PHD India for Hindustan Unilever’s Lo Kar Lo Bat” campaign.
PHD UK took home a Silver Lion for its Sainsbury’s “Sharing the Gift of Reading at Christmas” campaign.
Meanwhile PHD Canada won a Bronze in the newly introduced Creative Data category for it’s innovative ‘The Colder it Gets’ campaign for retailer Mark’s.
Across other categories PHD was recognised for its contribution to a further 8 winning campaigns, which sees PHD credited with 1 Gold, 2 Silver, 5 Bronze.
The combined performance from PHD and sister agency OMD, propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.
The full list of winning campaigns can be found below.
|No||Award||Agency||Campaign / Client||Entrant or Credit||Category|
|1||GOLD||PHD New Zealand||Brewtroleum, DB Breweries||Entrant||Media|
|2||GOLD||PHD Australia||Pocketmoney, Equal Future – ANZ||Credited||PR|
|3||SILVER||PHD UK||Sharing the gift of reading at Christmas, Sainsbury’s||Entrant||Media|
|4||SILVER||PHD UK (International)||Excedrin The Migraine Experience, GSK||Credited||Health & Wellness|
|5||SILVER||PHD USA||In-a-snap, Lowe’s||Credited||Promo & Activation|
|6||BRONZE||PHD Canada||The Colder it Gets, Mark’s||Entrant||Creative Data|
|7||BRONZE||PHD India||Lo Kar Lo Baat, Hindustan Unilever||Entrant||Media|
|8||BRONZE||PHD UK (International)||Excedrin The Migraine Experience, GSK||Credited||Health & Wellness|
|9||BRONZE||PHD Australia||PocketMoney – Equal Future, ANZ||Credited||Direct|
|10||BRONZE||PHD Australia||PocketMoney – Equal Future, ANZ||Credited||PR|
|12||BRONZE||PHD USA||In-a-snap – Lowe’s||Credited||Direct|
|13||BRONZE||PHD Australia||Smart Girls Equal||Credited||Media|