“Behind the growth lies a lot of hard work and many exciting projects. It has yielded good results, which is encouraging for us,” (PHD Norway managing director, Marie-Louise Alvær)
PHD Norway traded more than NOK 820 million last year. “We have enjoyed good growth before, too, but this is an increase in the right areas,” says MD Marie-Louise Alvær.
PHD increased revenue by 7.1% to NOK 821.7 million last year, with agency income (when product costs are covered) increasing by almost 25% over the same period, from NOK 35.5 million to NOK 44.2 million.
“Behind the growth lies a lot of hard work and many exciting projects. It has yielded good results, which is encouraging for us,” says Alvær.
- Offices in Oslo city centre with 24 employees
- Clients include Coop, Nordea, RiksTV and recently added NSB
- Revenue for 2017 of NOK 821.7 million; agency income of NOK 44.2 million; and operating profit of NOK 14.4 million
Not only did the economy grow in 2017, the company itself also grew by seven employees, one of whom is CEO Alvær: “I hope I have added…a kind of vision where we lift our eyes and think long and new. It has certainly been the plan,” she commented.
Alvær says she has been working to make more use of the resources that the company is part of a global network with over 4,000 PHD employees in 80 countries. “At the same time, we have a local approach to everything we do for our advertisers,” she explains. “We are working Annalect, our department for computer-driven insights. Through them, we have been able to deliver sophisticated analysis of the entire marketing to our customers, where the effect of the channels is isolated. This way, one can see what the different channels contribute together and separately,” Alvær concludes.