PHD Philippines has added its first fitness agency to its roster, following the win of Anytime Fitness Asia across Singapore, Hong Kong, Malaysia, Taiwan and Philippines.
Adding to it’s recent winning streak, the agency recently celebrated being awarded business by 2GO Group and GSK Consumer Healthcare.
“This is definitely an exciting time for PHD. As the media ecosystem continuously changes, PHD is hardlined to deliver utmost competence in infusing creativity in media,” shares Omnicom Media Group Philippines president and CEO Mary Buenaventura. “Finding a better way is the agency’s mantra, and as an entrusted partner of our clients, PHD pushes itself to always bring something new to the table with them team’s innovative thinking and strategic planning. We make sure the vision of our brands are effectively communicated.”
The agency bested both regional contenders and boutique players to win the Anytime Fitness Asia account, which has just been awarded Entrepreneur Magazine’s #1 top global franchise two years in a row and has seen phenomenal growth in the region.
“We chose PHD because of their proven muscle across the region and their true understanding of integration – of our medium, our message, our market. We need a partner that can support our growth to scale, one who truly believes in breaking down barriers. We found it in PHD, and we look forward to bringing them with us as we expand further in the region,” says Vanessa Orendain, VP for Marketing and Communications, Anytime Fitness Asia.
Read more on PHD’s recent success at Adobo Magazine.