PHD Portugal will be taking over Fnac’s media account following a competitive pitch involving five agencies. As of 1 January 2019, PHD will be responsible for the strategy, negotiation, purchase and implementation of Fnac’s media campaigns, regardless of the medium of communication.
Sandra Alvarez, Managing Director of PHD Portugal, said of the win: “It is a great pride that we can be partnered with a brand as renowned as Fnac, which has a unique concept in the market, and that will strengthen the position of PHD as an expert agency in the offering of digital media.”
Fnac is a large retail chain focused on cultural and electronic products, with operations in France, Belgium, Portugal, Spain, Switzerland and the Netherlands. There are currently 28 Fnac stores in Portugal.