PHD offices across Australia, Canada, China, Singapore and the UK have been recognised by Festival of Media Global and named in this year’s shortlist.
Work for clients including Unilever, GSK, Sainsbury, Google and VIA Rail has been shortlisted across the content, insight, media and technology categories.
PHD received 23 shortlists in total, the full list is as follows:
CONTENT
Best Branded Content Creation Award
Sexducation for the last single child policy generation, Yasmin – PHD China
Best Use of Content
Blind Love, Alliance de l’industrie Touristique du Québec – Touché! PHD Canada
INSIGHT
Best Targeted Campaign
Cornetto Love Notes, Cornetto – PHD China
The Campaign That Bullied Influencers, The Canadian Safe School Network – Touché! PHD Canada
MEDIA
Best Communications Strategy
The Fastest Olympic Campaign!, Sport Chek – Touché! PHD Canada
The First Hello, Elevit – PHD China
Vaseline Healing Project, Vaseline®, PHD Global Strategy Unit
Best Engagement Strategy
Blind Love, Alliance de l’industrie Touristique du Québec – Touché! PHD Canada
Cornetto Love Notes, Cornetto – PHD China
Google OneBox Search, Google – PHD Singapore
Best Sponsorship Activation
The Fastest Olympic Campaign!, Sport Chek – Touché! PHD Canada
Best Use of an Influencer
The Campaign That Bullied Influencers, The Canadian Safe School Network – Touché! PHD Canada
Best Use of Media to Support E-Commerce
Winter Way to Travel, VIA Rail Canada – Touché! PHD Canada
Best Use of Traditional Media
The Greatest Gift, Sainsbury’s – PHD UK
Best Use of Video
Blind Love, Alliance de l’industrie Touristique du Québec – Touché! PHD Canada
The Fastest Olympic Campaign!, Sport Chek – Touché! PHD Canada
The Creative Use of Media Award
Giving Sainsbury’s Christmas Food a Taste of Fame, Sainsbury’s – PHD UK
The Effectiveness Award
The First Hello, Elevit – PHD China
TECHNOLOGY
Best Use of Geo-Location
Winter Way to Travel, VIA Rail Canada – Touché! PHD Canada
Best Use of Mobile
Cornetto Love Notes, Cornetto – PHD China
The Google app & The Voice, The Google app – PHD Australia
Best Use of Programmatic Technology
The Campaign That Bullied Influencers, The Canadian Safe School Network – Touché! PHD Canada
Winners will be announced at the award ceremony on 8th May at Rome Cavalieri, Rome.
The Festival of Media Global Awards is the only awards to celebrate the best media campaigns from around the world, open to all those involved in brand communication including agencies, media owners, brands, ad tech and communication specialists.