Festival of Media Global has announced its 2019 shortlist, which sees PHD celebrate a record number of shortlisted entries with 44 across 27 different campaigns.
PHD offices across Australia, United Arab Emirates, New Zealand, the US, China, Canada, Hong Kong, Singapore and the UK have been recognised by Festival of Media Global and named on this year’s shortlist.
PHD Australia’s ‘Thrush: The Musical’ campaign has been recognised in five separate categories – Best Branded Content in Digital Channels, Best Engagement Strategy, Best Influencer Campaign, Best Use of Content and a Special Award – Brand Bravery Award.
The full list of shortlisted campaigns are:
CONTENT
Best Branded Content in Digital Channels
- Meet the Staff at Sydney Airport Parking, Sydney Airport Parking – PHD Australia
- Thrush: The Musical, Canesten – PHD Australia
- Kinder Ramadan – Growing Bigger Hearts, Kinder – PHD UAE
- Expedition ElectrON, Hydro-Québec – Touché!PHD
Best Branded Content in Traditional / Non-Digital Channels
- Warning: Do Not Attempt, SportChek – Touché!PHD
Best Influencer Campaign
- VW China | T-Dance, VW China – PHD China
- Meet the Staff at Sydney Airport Parking, Sydney Airport Parking – PHD Australia
- Doritos Collide Clothing Collection, Doritos – PHD Australia
- Thrush: The Musical, Canesten – PHD Australia
- HP Omen – Challenging Preconceptions, Omen – PHD Canada
- Expedition ElectrON, Hydro-Québec – Touché!PHD
Best Use of Content
- #ThisIsOurTime, ŠKODA – PHD UK
- Thrush: The Musical, Canesten – PHD Australia
- Porsche Carpool Karaoke, Porsche – PHD UK
- Zhonghua White Now | Smiles in the Spotlight, Zhonghua – PHD China
- Kinder Ramadan – Growing Bigger Hearts, Kinder – PHD UAE
INSIGHT & TECHNOLOGY
Best Use of AR / VR Technology
- HP’s Office of the Future, HP – PHD Singapore
- The Real Fan, belairdirect – PHD Canada
Best Use of Data & Insight Award
- GSK Children’s Panadol – First Timers, Children’s Panadol – PHD Australia
- Finding Buried Treasure: How SAP Created its Demand Centre, SAP – PHD Singapore
- Honda – Marketing in the Age of Machine Learning, Honda – PHD Canada
- Digital Window Shopping, Canadian Tire Corporation – Touché!PHD
Best Use of Gamification
- Puck Save The Cows, Puck – PHD UAE
Best Use of Geo-Location
- The Waiting Customer, Omen – PHD UK
- Our True Colours, Sico – PHD Canada
Best Use of Mobile
- HP’s Office of the Future, HP – PHD Singapore
Best Use of Programmatic
- Winter Sale 2018: This time its personal, Virgin Atlantic – PHD UK
Best Use of Technology
- GSK Children’s Panadol – First Timers, Children’s Panadol – PHD Australia
Effective Use of e-Commerce
- Digital Window Shopping, Canadian Tire Corporation – Touché!PHD
MEDIA
Best Communications Strategy
- GSK Children’s Panadol – First Timers, Children’s Panadol – PHD Australia
- Kupu: Take A Picture, Learn A Language, Spark NZ – PHD New Zealand
Best Engagement Strategy
- Thrush: The Musical, Canesten – PHD Australia
- Kupu: Take A Picture, Learn A Language, Spark NZ – PHD New Zealand
Best Event, Experiential or Sponsorship Campaign
- Sweating: Sweat Out Jet Lag With Delta Air Lines, Delta Air Lines – PHD US
Best Launch Campaign
- Zhonghua White Now | Smiles in the Spotlight, Zhonghua – PHD China
- Kupu: Take A Picture, Learn A Language, Spark NZ – PHD New Zealand
Best Local Execution of a Global Brand
- Appreciate Don’t Adjudicate, Dove – PHD Hong Kong
Best Multi-Screen Campaign
- Volkswagen: Jump On The Wagen, Jetta, Atlas, Tiguan – PHD US
Best Use of Digital Media
- Reach the Ad Blockers, Omen – PHD UK
- Digital Window Shopping, Canadian Tire Corporation – Touché!PHD
Best Use of Real-time Marketing
- Know What Your Data Knows, Google Cloud – PHD US
- Digital Window Shopping, Canadian Tire Corporation – Touché!PHD
Impact Award
- #ThisIsOurTime, ŠKODA – PHD UK
Special Award – Brand Bravery Award
- Thrush: The Musical, Canesten – PHD Australia
