PHD received four shortlists in the 2020 MMA SMARTIES Awards for work across clients Volkswagen Group, Didi Chuxing and Indosat Ooredoo. The MMA SMARTIES is the world’s only global mobile marketing awards programme celebrating outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.

Winners will be announced at the APAC SMARTIES ceremony, which will take place virtually on Thursday 10 December 2020.

PHD’s nominations for the 2020 MMA Asia Pacific SMARTIES are:

Relationship Building / CRM

  • Didi Roast (Didi)

Cross Media

  • Love My City (Didi Ride Hailing Application)

Innovation & Creativity

  • VW Deep Fake (Volkswagen Group)

Home Production

  • The Reconnecting Track (IM3 Ooredoo)

This year’s APAC SMARTIES welcomed submissions from across the region, covering more than 20 individual categories including the new ‘Winning from Home’ category, which pays tribute to the marketers who have beaten challenges of remote working during a global pandemic to deliver creative and innovative ideas.

See the full APAC SMARTIES 2020 shortlist here.