PHD has today unveiled the network’s new logo amid a larger network wide brand refresh.
In response to demands of the modern digital world, the distinctive, hand drawn logo has been modernised whilst still staying true to the network’s heritage.
The brand’s signature colour has also been refreshed, ensuring the purple of the logo truly shines through as purple, whilst the rest of the colour palette has been stripped back to shades of purple and complimentary colours.
“We’re still PHD, we’re still warm, confident and friendly – we just don’t need to use rainbows and paint splashes to convey our energy and optimism anymore.”
The network’s new website has launched this week regionally in line with the launch of the new logo and branding, and will continue to roll out to local markets over the coming months. The new suite of assets featuring the new logo will be rolled out across all markets this week.