PHD Singapore and HP have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.
Live on VICE and The Economist in Singapore, Australia, Korea and India, the series will bring together professionals from various industries and HP, as well as leading digital evangelists to discuss how technology can transform experiences for the future workforce and enable them to succeed in the digital economy.
Rachelle Hansen, PHD Singapore’s Business Director, HP, said: ‘’We enjoy a very collaborative relationship with HP. This campaign was the result of great thinking and partnerships coming to life to create a unique, curated experience for their audience. We wanted to engage the best audiences, in the right context, showcasing the product’s features and HP’s commitment to helping shape the future practices of workforces.’’
Recognising that today’s professionals – be it employees or business leaders – are facing constant changes, such as the move away from traditional working hours and the introduction of remote working, technology companies have advanced their product lines accordingly. The introduction of ultra-light laptops allows MNCs, SMBs and start-ups across the globe flexible, mobile and collaborative working practices to attract and retain the next generation of employees. As such, HP’s ‘Future X’ provides businesses with relevant insights and thought-provoking discussions that can help predict the future of work, from both an employer and employee’s perspective.