PHD Media Worldwide > News > PHD South Africa launches ‘Merge’ at Social Media Week in Lagos
February 28 2018

PHD South Africa launches ‘Merge’ at Social Media Week in Lagos


Wayne Bishop, Managing Director PHD South Africa, is the keynote speaker at the event on Wednesday 28 February and will outline how technology and humanity have evolved in Merge.

PHD’s seventh publication ‘Merge | The closing gap between technology and us’ explores a future where consumers will virtually and biologically join with technology through exclusive interviews with inspirational business leaders, academics and researchers.

At this year’s Social Media Week (Landmark Centre, Victoria Island, Lagos, 26 February to 2 March 2018), PHD continues its look into the future of technology and the associated implications and opportunities for marketers with the launch of its latest publication, Merge.

Merge sets out how technology and human evolution has progressed since the 1950s and what the world will look like over the next 2535 years.

He will speak on the five stages of the evolutionary path between 1950 and 2050, and how Merge explores a future where consumers will connect with technology.

Merge also explores the urgent implications for marketing and reveals exciting new opportunities for brands. Significantly, it identifies what should be done now in order to prepare for the future.

If screens disappear and brain-to-brain communication does take over, what would that mean for advertising? The industry has always relied on interruption, so would ads start to be delivered directly into the brain, interrupting thoughts or emotional state? Or would marketers pay to position themselves to be front-of-mind (literally) when someone might be most receptive to a particular product?

Drawing on insights and foresights of experts including world-leading inventor, author and futurist (and writer of the foreword) Ray Kurzweil, Facebook COO Sheryl Sandberg, futurologist Dr Ian Pearson and Microsoft chief envisioning officer UK Dave Coplin, Merge discusses the five stages of the evolutionary road, between 1950 and 2050, culminating in technology and humanity fusing together both symbolically and literally.

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