PHD Spain has won the media account for the Spanish subsidiary of insurance company Aegon. With the achievement of this new client focused on insurance, PHD Spain continues with its path of earned accounts with a focus on direct response. The account management will encompass strategy, planning and media buying.
Aegon is one of the largest insurance groups in the world. It has more than thirty years of presence in Spain, with an uninterrupted growth that has allowed them to develop a strategy of expansion and improvement of services, adapting to demographic and economic changes.
Jose Ramón Azurmendi, Director of Strategic Marketing and Clients of Aegon in Spain, said, “In our subsidiary and the whole group, we are immersed in an exciting transformation project, where our advertising is a very relevant part. It is a pleasure to have partners like PHD to reach our goals.”
Oscar Dorda, CEO of PHD Spain, added: “At PHD we can not be more proud of working for a brand like Aegon, with the important challenges that it faces and that we assume as ours too. It is undoubtedly a responsibility to participate in the results and objectives of Aegon, a very advanced advertiser in the world of direct and digital response, and very much in line with the goals that PHD has set for us as well.”