Each month an “Instagrammer in Campus” will inspire the students of La Salle Campus Barcelona-URL with a talk on good practices in social media, in addition to sharing moments of fame in a ‘photo call’ installed for the occasion on campus.
PHD Spain’s innovation team and the La Salle Campus Barcelona-URL have launched a new communications campaign – “Instagrammer In Campus”. Each month La Salle-URL will invite a key ‘influencer’ from one of their specialist areas – architecture, video games, business, engineering, social media, animation and robotics, among others – with the aim of the ‘influencer’ sharing their expertise and explaining how to improve personal and/or business brands on Instagram, the social network that grows most today. The session will be open to all audiences.
This highlights a reality: the ‘influencer’ as a profession and/or hobby among the Generation Z, post-millennials, young people born between 1994–2010. The ‘influencers’ have been chosen within the campus itself, among students mostly from Gen Z and who have a strong base of followers on Instagram. It is an action linked to the ‘insights’ of the post-millennial and millennial generation. The creative workshops on digital transformation were carried out by PHD Spain, focusing on La Salle-URL’s own media and, specifically, on social media.